When the professor showed us videos on YouTube about how the TV and the commercials can play around with our mind. I remember how the cigarette Marlboro Company continued to sponsors formula one car’s during the races even though it is against the law for cigarette companies to sponsor car races. Since the first race of the formula 1 championship, Marlboro has been one of the main sponsors of the Ferrari team. From that moment on, on the spoiler of the cars there is always a huge sign saying Marlboro. In the picture to the left you can see an example of what I am trying to describe. But in 2005, the FIA (The Fédération Internationale de l'Automobile) came up with a rule that tobacco companies cannot display tobacco company names in their cars. For Ferrari, it was a huge disappointment because Marlboro has sponsor Ferrari since along time and also because of money. To sponsor a Ferrari team today, the sponsoring company has to pay millions. Fortunately Marlboro was willing to pay the amount but unfortunately, the formula 1 rules were not letting them. Since Marlboro was not able to advertise themselves in the Ferrari cars, what they did is a physiological advertisement. They continue to pay Ferrari sponsorship but instead of advertising Marlboro, on the car they advertize a barcode, which makes the people think it say Marlboro but it is just a bar code and has not even one word. Here is an example of the barcode used in last year’s championship.
In 2007, Marlboro did a survey asking people if they knew about the bar code on the Ferrari formula 1 cars and 83% of the people asked said: there is no barcode on the Ferraris.
My freshmen year at Babson College, I went to live with my sister in Boston, since she was already a junior in college my parents wanted me to stay together. She taught me a lot about college life and I remember when we were moving our stuff to our apartment she insisted that we had to go get the TV. For me at that moment the TV’s were not very important in my life, I prefer to do more outdoor activities than staying home watching a TV series or a movie. After two days of moving in we went to buy our TV and I noticed how she loved to watch TV. Little by little I started to join her. And this year I have noticed that sometimes when I came home from school I turn on the TV even if I am not watching it.
Sometimes I have seen on movies and on real life how people start a conversation and one of the guys says something very interesting and makes him look smart. But later someone asks them where did you learn that, in class? And he answers animal planet. This makes me realize how TV has affected me and other people in the way they learn things. Some people go to class everyday of the week and do not pay any attention but just by staying 10 mins watching TV they learn cool facts that can impress any person.
The media artifact that I have chosen to write about is the cell phone. For our generation is hard to see how cultural important and impressive the cell phone is. If you try living without it for one day It is impossible. If you take a big city like New York, you see everyone on the streets with their phones on their hands. Some people are talking to their friends, others doing business and other with a family member. Cell phones have helped people connect and know where the other people are going. Not too long ago people had to be patience or worried if a friend or family member whet missing. We as human beings have become very dependent of cell phones especially now that we are a global society. We take for granted a long distance call every once in a while for a silly thing when 50 years ago, people were not able to know about their distant family members or friends for weeks.
At first, I thought I understood the meaning of the word media but when I began to do a deeper analysis around what media is, I noticed my definition was not complete. For me media was any type of information exchange between two or more people with a message inside. But now I see how my definition of media was lacking more thought. Media is information that communicates a certain meaning between two or more people, whether it is on advertisement, internet, or by face to face. I am not only talking about words but almost everything that can be seen as an information message is media. As talked in McLuhan’s article w can see the different types the media, their different effects and the involvement it has with the human beings. My evolved definition of media is the communication between people by the use of different mediums in where it brings a message to another person causing different effects on each human being.
Today, our generation lives around the media, media is everywhere and we as humans do not actually see how the media affects our behavior. We see media as mediums around the city, state or country in advertisements, computers, work, and news and little by little we receive a message from it. The message that we end up receiving turns out to make us react differently to different situations. McLuhan’s article separates into two the different types of mediums, the hot mediums and the cool mediums. The main difference between these two mediums is that a hot medium is “one that extends one single sense in high definition. High definition is the state of being well filled with data”(22). McLuhan describes a seminar as a cool media and a lecture as a hot media. To describe them easier a lecture is a hot media because it uses mainly only one sense like hearing. In comparison, a seminar has less “high definition” and requires for the person to use more than one sense. The cool and hot medius can be also a way to show the message differently, a cool medium can be seen differently depending on each person and their creativity and imagination but that hot medium would not be able since it carries more data. Most people will think that the medium bring the message but they do not see how a medium can bring the message but also the medium is the message. McLuhan later describes this relationship on his article.
McLuhan’s said how “the medium is the message” and uses an example of a light bulb to explain how the medium carries the message inside and without carrying any content. He compares how a newspaper and a light bulb. Most people see how a newspaper which is the medium brings the message. The message it is the text written inside but McLuhan argues that a light bulb which is the medium is also the message. He supports his idea saying that the light bulb might not bring any content but by creating light, it creates an atmosphere for the people which end ups being the message.
To conclude, now I can see how media has shaped our society up until today. Both type of media, since the time when our society was mostly oral, the message develop and little by little our society change, from cool mediums to hot mediums. In the future we will see how media continues to move and influence our society.
When the professor showed us videos on YouTube about how the TV and the commercials can play around with our mind. I remember how the cigarette Marlboro Company continued to sponsors formula one car’s during the races even though it is against the law for cigarette companies to sponsor car races. Since the first race of the formula 1 championship, Marlboro has been one of the main sponsors of the Ferrari team. From that moment on, on the spoiler of the cars there is always a huge sign saying Marlboro. In the picture to the left you can see an example of what I am trying to describe. But in 2005, the FIA (The Fédération Internationale de l'Automobile) came up with a rule that tobacco companies cannot display tobacco company names in their cars. For Ferrari, it was a huge disappointment because Marlboro has sponsor Ferrari since along time and also because of money. To sponsor a Ferrari team today, the sponsoring company has to pay millions. Fortunately Marlboro was willing to pay the amount but unfortunately, the formula 1 rules were not letting them. Since Marlboro was not able to advertise themselves in the Ferrari cars, what they did is a physiological advertisement. They continue to pay Ferrari sponsorship but instead of advertising Marlboro, on the car they advertize a barcode, which makes the people think it say Marlboro but it is just a bar code and has not even one word. Here is an example of the barcode used in last year’s championship.
